"People do not buy
goods and services. They buy relations, stories, and magic."
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Studio
Genesis
Multi-service Beauty Salon located Honolulu, Hawaii, specializing in lash extensions.
the Challenge
Sierra had an established brand prior to partnering with Impact over Impress and was eager to rebrand her business as she prepared to launch her own Studio. She aimed for a bold elegant aesthetic that would embody her personality within her brand. Additionally, she wanted her social media accounts and other marketing materials to align with the new branding, ensuring a consistent and recognizable appearance.
the Solution
During the month, we collaborated to facilitate a successful relaunch of her rebranding, featuring a new logo, colors, and fonts. We incorporated the new colors and fonts into her social media, developed a new training, and will consistently apply her new branding across all platforms.
Deliverables
Primary and Secondary logo, and Watermark
Cohesive, Branding redesign
Social Media Content
Business Cards
Customized Content
Lash Extension Training Manual
Product Labels
Certificates of Completion
BRAND VISION
TESTIMONIAL
"I have nothing but good things to say about working with Steph. I’ve worked with other graphic designers before for my business but none of them have put the detail & love the way that Steph does when making your visions come to life. When it came to rebranding my business I had an idea but had a hard time conveying exactly what I wanted, but after showing Steph some ideas she knew what I wanted right away. She’s so detail oriented & I loved how she gave me different options. She’s such a pleasure to work with & truly goes above & beyond for her clients. The way she puts the time & effort into what you want, you can definitely tell she loves what she does. I literally recommend her to anyone that’s looking for a graphic designer & I look forward to working on more projects with her in the future."