"People do not buy
goods and services. They buy relations, stories, and magic."
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Goddess
Redefined
My personal beauty brand focused on brow tattooing along with various brow and self-care.
the Challenge
Stephanie launched a permanent makeup business that primarily specializes in eyebrow services, with plans to expand into other beauty offerings in the future. She sought to develop a brand identity that would not only distinguish her in an expanding industry, but also resonate with her aesthetic vision and tie in with the meaning behind her business name.
the Solution
To bring this vision to life, we selected a color palette dominated by neutral tones such as tans and browns, imparting a sense of softness and warmth. This selection also symbolizes the diversity of human skin tones, honoring natural beauty. Additionally, we selected lighter-weight fonts to enhance the overall femininity of the design.
Deliverables
Primary Logo
Brand Establishment
Content Creation
BRAND VISION
